B2B SaaS marketing services built for AI search

Six disciplines that share one goal: make your brand the source an answer engine trusts, and the result a buyer clicks. Start with the audit, scope only what moves the number.

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Overview

What each service does

Vivaan Marketing offers six B2B SaaS marketing services: answer engine optimization (page-level extractability), generative engine optimization (brand entity and off-site corroboration), B2B SaaS SEO (topical authority and clustering), content writing (long-form by specialists), content marketing (calendar, distribution and pipeline reporting), and LinkedIn personal branding (ghostwritten executive presence). Engagements typically combine two or three.

Answer Engine Optimization

Answer blocks, schema, clean heading logic and comparison tables so ChatGPT and Perplexity can quote you accurately.

AEO services

Generative Engine Optimization

Entity definition, knowledge graph alignment and third-party corroboration for AI Overviews and Gemini.

GEO services

B2B SaaS SEO

Topical authority maps, cluster architecture, technical fixes and internal linking that compounds.

SaaS SEO

Content Writing

Blogs, whitepapers, comparison and alternatives pages written by people who can read a product doc.

Content writing

Content Marketing

Quarterly editorial strategy, distribution playbooks and reporting tied to pipeline KPIs.

Content marketing

LinkedIn Personal Branding

Founder and executive ghostwriting with a posting cadence that survives a busy quarter.

LinkedIn branding

Compare

Which service solves which problem

Read down the middle column. Whichever line sounds like your quarter is where to start.

Service selection by presenting problem.
Service	The problem it solves	Typical first result
Answer Engine Optimization	You rank well but AI answers quote someone else.	New citations on buyer-intent questions within 4 to 8 weeks.
Generative Engine Optimization	Engines describe your brand vaguely, wrongly, or not at all.	Consistent, correct brand description across engines.
B2B SaaS SEO	Traffic is flat and scattered across unrelated keywords.	A clustered topical map and rising non-brand organic sessions.
Content Writing	The calendar exists but nothing ships, or what ships is thin.	A reliable publishing cadence at a quality your team will approve.
Content Marketing	Content gets published but nobody can tie it to pipeline.	An editorial plan and reporting your CRO will accept.
LinkedIn Personal Branding	Your founder has the expertise but no consistent presence.	A steady posting rhythm and inbound conversations from it.

Engagement

How we scope

Free audit

We baseline your AI citation status and find the gaps worth closing.

Scope proposal

A written scope naming only the services that address those gaps, with pricing.

Build phase

Structure, schema and foundation content in the first six to eight weeks.

Compounding phase

Monthly publishing, off-site corroboration and a citation report against baseline.

FAQ

Common questions about scope

Do I have to buy all six services?

No. Most engagements start with two or three. The audit tells us which ones actually move your numbers, and we scope only those. Buying everything at once is usually the wrong call for a team under 50 people.

What is the difference between AEO and GEO?

Answer engine optimization is about the page: making your content structurally easy for an engine to extract and attribute. Generative engine optimization is about the brand: making your entity well defined and corroborated across the web so a model is confident enough to name you. AEO is on-site craft, GEO is off-site authority. Most categories need both.

Can you work alongside our in-house team?

Yes, and that is the most common setup. We typically own strategy, structure and the AI visibility layer while an in-house writer or agency handles volume. We hand over briefs, templates and schema patterns your team can reuse.

Do you offer one-off projects?

Yes, for audits, topical maps, schema implementation and site migrations. Ongoing citation growth needs a monthly cadence because engines re-evaluate sources continuously, so retainers suit the AI visibility work better.

Not sure which service you need?

The free audit answers that. It shows where you are invisible, which usually makes the scope obvious.

Get Your Free Audit

Three lines of intake. Delivered by email in five business days. No call required.