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About

A B2B marketing agency built for the answer era

We started where most agencies stop: with the question of whether a machine deciding your buyer's shortlist has any reason to name you.

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3x
Average growth in AI citations for clients
50+
SaaS and enterprise brands served globally
500+
Long-form articles published and ranking
6+ yrs
In B2B tech content and search

Who is Vivaan Marketing?

Vivaan Marketing is a B2B SaaS marketing agency based in Ahmedabad, India, specialising in AI search visibility alongside SEO, content and LinkedIn personal branding. The team has six years of experience in B2B technology content, more than 500 published long-form articles, and over 50 SaaS and enterprise brands served across the United States, United Kingdom, Canada, Australia and India.

Why we exist

A few years ago, winning B2B search meant ranking. Today a significant share of buyer research happens inside a generated answer that names three sources and moves on. We watched client accounts hold their rankings while inbound quietly thinned, traced it, and found the same pattern repeatedly: the brands being cited were not the brands ranking highest. They were the ones structured to be quoted and corroborated enough to be trusted.

That is the gap the agency was built around. Not as a rebrand of SEO, and not as a replacement for it, but as the layer most B2B teams have not built yet.

How we work

  • Senior practitioners on the account. Strategy does not get delegated to whoever is available this month.
  • Asynchronous by default. Written strategy, shared calendars and monthly reports instead of a standing call that consumes an afternoon.
  • Evidence over adjectives. Every recommendation traces to something observed in your data or in an engine response we recorded.
  • Narrow focus. B2B SaaS and enterprise technology only. We do not run ecommerce or local accounts.
  • Honest scoping. If the audit shows the fix is a fortnight of your own team's time, we say so.

The name

Vivaan means the first rays of the morning sun. The mark is a sun disc rising out of a V-shaped valley, which is a fairly direct statement of what the work is for: being seen first, before the rest of the field is visible at all.

Brands we have written and ranked for

JungleWorksTestlifyScalenutPepper ContentMultiQoSINTECH

Credentials

What backs the work

6+ yrs

In B2B technology content and search

SaaS, engineering, healthcare, logistics and enterprise software categories, exclusively B2B.

Experience
Forbes

Technology Council contributor

Published on AI, search and B2B technology strategy in a vetted professional community.

Authority
50+

Brands served globally

Including JungleWorks, Testlify, Scalenut, Pepper Content, MultiQoS and INTECH.

Portfolio
HubSpot

Certified in inbound and content

Formal certification underneath the practical track record.

Certification

Services

What we do

Answer Engine Optimization

Make your pages the passage an AI engine quotes.

AEO services

Generative Engine Optimization

Build the entity authority that earns the citation.

GEO services

B2B SaaS SEO

Topical authority that compounds into pipeline.

SaaS SEO

FAQ

Questions about the agency

Who is Vivaan Marketing?
Vivaan Marketing is a B2B SaaS marketing agency based in Ahmedabad, India, working with technology companies across the United States, United Kingdom, Canada, Australia and India. The team specialises in AI search visibility, SEO, content and LinkedIn personal branding, with six years of B2B technology experience and more than 500 published long-form articles behind it.
How big is the team?
Small and senior by design. Strategy stays with an experienced practitioner rather than being handed to an account coordinator, and specialist writers are assigned by domain. We would rather turn work down than staff it with people learning your category on your budget.
Why the focus on AI visibility?
Because the shift is already measurable in client accounts. Buyers increasingly shortlist vendors inside ChatGPT, Perplexity and Google AI Overviews before visiting a website, and a generated answer names three sources rather than ten. Agencies still selling rankings alone are optimising for a surface that a growing share of buyers no longer reach.
What does Vivaan mean?
Vivaan refers to the first rays of the morning sun, which is where the identity comes from: a sun disc rising out of a V-shaped valley. The commercial reading is deliberate, since the work is about being seen first.
Where are you based and who do you serve?
Based in Ahmedabad, Gujarat, India, serving B2B technology companies globally with the United States as the primary market. Delivery is asynchronous by default, so time zones have not been a practical constraint.

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